On the GroundFloor – Episode 1 – e-commerce manger of HH Gregg
- by Matthew McNairy, February 22, 2012
- 12570 Hurlock Drive
- Fishers, Indiana 46037
- 317.348.4360
On the GroundFloor extra – Episode01 – how do you reward your community?
- by Matthew McNairy, February 21, 2012
On the GroundFloor extra question. Andrew Vitale, e-commerce manager at HH Gregg gives his take on given prizes vs great content to your online community.
On the GroundFloor extra – Episode01 – finding your social media influencers
- by Matthew McNairy, February 21, 2012
On the GroundFloor extra question. Andrew Vitale, e-commerce manager at HH Gregg speaks on how to find your social media influencers.
On the GroundFloor extra – Episode01 – growing your social media community
- by Matthew McNairy, February 21, 2012
On the GroundFloor extra question. Andrew Vitale, e-commerce manager at HH Gregg gives pointers on growing a social media community.
Dealing with Social Media Fatigue
- by Matthew McNairy, February 21, 2012
As much as people admit to enjoying Facebook, Twitter, LinkedIn, and Google+, a growing wave of users are deciding they’ve had enough. For this group, social media fatigue is settling in.
The mindset is easy to understand. These people feel, now that the novelty of connection (or reconnection) has worn off, they don’t have much left to say. In tandem, the amount of time spent scrolling timelines and reading tweets seems wasteful. So what’s the solution?
Those experiencing social media fatigue can address this problem one of two ways:
1. They can fully embrace cutting themselves off, abandon the networks, and chalk up the time spent as a fun distraction.
2. Is to reconsider how they’ve used social media thus far and whether there’s a way to change how they use it going forward.
The former option could, at the very least, be considered the knee-jerk decision. The social networks they’ve cultivated have value. To walk away without a look back seems foolish. After spending the time to build relationships, arbitrarily deciding that those connections are a thing of the past is short-sighted.
The other option – and the one that is more sensible – is to reassess how those networks have been used in the past and determine what personal changes would make them relevant again. Suppose, for example, that your use of Facebook and Twitter began as a way to reconnect with old friends. If that outlet has run its course, maybe the next step is to use the networks to connect to people with whom you share a passion, such as home decor. Perhaps you need an audience to pitch your budding hobby as an amateur photographer. The key is to alter your focus and make the power of the audience you’ve built work for you.
Social media fatigue is understandable; it seems like a new “hot” community pops up every month. But powering through those feelings and reconsidering your goals will ensure that you maintain the social network value you’ve created.
How do you deal with social media fatigue? How do you determine if you will participate in the newest social media platform?