Maytag Salutes Our Heroes Sweepstakes

Maytag Salutes Our Heroes Sweepstakes

Name of Campaign: Maytag Solutes Our Heroes Sweepstakes

Challenge: To bring attention to those who have served in the military while promoting the h.h. gregg/Maytag contest

Solutions:

  • Use of company blog to post stories and images of heroes, which led to page views
  • Leveraging social media, including Facebook, Twitter, and YouTube
  • Focusing on audience interests rather than hard promotion

Results:

  • More than 2.9 million impressions, including 440,000 views of one video and a 23 percent engagement rate on Twitter
  • Facebook likes increased more than 117 percent
  • New emails collected grew by nearly 55 percent

The Maytag Solutes Our Heroes Sweepstakes from h.h. gregg Reaches Millions

Contest Obliterates Expectations and becomes Biggest Promotion of 2014

Reaching more than 18 million Facebook users and more than 7 million people on Twitter, the Maytag Solutes Our Heroes sweepstakes from h.h. gregg was a resounding success. The company used a calculated mix of organic and paid posts to generate interest. Adding to the tremendous level of consumer awareness was the MaytagSolutes daily hero campaign, which brought attention to those who have served in the U.S. military. By using the company blog to provide hero posts and images, the campaign generated more than 40,000 page views, leading to almost 10,000 visits to hhgregg.com. Year-over-year, Facebook likes increased more than 117 percent and net new emails collected grew by almost 55 percent.

The sweepstakes was successful because it focused on compelling content that interested consumers. Across channels, the Maytag Solutes campaign generated 2.9 million impressions. On Twitter, Maytag Salutes garnered a more than 23 percent engagement rate. It also drove the largest amount of clicks and impressions of any 2014 promotion because of the increase in promoted posts and the video sharing component of the sweepstakes. One video alone reached more than 440,000 people. With a balanced campaign that blended calculated social media efforts and organic, consumer-centric content, the Maytag Solutes Our Heroes sweepstakes from h.h. gregg showed impressive growth in its second year.

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Blitz to Win Campaign

Blitz to Win Campaign

Name of Campaign: Blitz to Win Campaign

Challenge: To improve over previous year’s LG contest by expanding social media engagement

Solutions:

  • Paid and organic efforts on social media, including Facebook and Twitter
  • Branded mobile gaming

Results:

  • A 200 percent year-over-year increase in contest entries and 9 percent increase in overall fan base
  • Facebook likes were 569 percent greater than projections
  • Game downloads exceeded expectations by 13 percent

hhgregg and LG Blitz to Win Campaign Boasts Increased Consumer Engagement

Contest Entries and Channel Growth See Substantial Rise

The hhgregg Blitz to Win social media engagement campaign sought to improve on the consumer engagement levels from the previous year’s Get in the Game sweepstakes. The goals of the digital campaign were to increase contest entries and grow engagement through social media channels like Facebook and Twitter to improve awareness of LG and hhgregg.

Blitz to Win realized a 200 percent year-over-year increase in contest entries and a 9 percent increase in overall fan base. Of particular note were the Facebook efforts and mobile gaming option. The campaign resulted in nearly 67,000 Facebook likes, which was 569 percent greater than initial projections. The number of game downloads exceeded expectations by 13 percent, and the total number of game plays was 48 percent higher than anticipated. A Twitter chat with dad bloggers was also successful, achieving a 30 percent audience engagement rate. By employing a mix of paid and organic efforts on Facebook and Twitter, along with LG branded mobile gaming and blog support, Blitz to Win succeeded in growing audience engagement.

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Case Study: Maytag

Case Study: Maytag

Maytag You’re It Appliance Giveaway Garners Millions of Impressions

Name of Campaign: Maytag Youre It Appliance Giveaway

Challenge: To build sweepstakes awareness by leveraging social media

Solutions:

  • Promoted event through Facebook, Twitter, and humorous YouTube videos
  • Owned media, such as print ads and email blasts
  • Blogger outreach

Results:

  • More than 45 million impressions and more than 950,000 contest entries
  • Targeted blogger outreach was responsible for an estimated 3 million impressions
  • Fresh, engaging content delivered repeat audiences

Maytag You’re It Appliance Giveaway Garners Millions of Impressions

Multi-Channel Campaign Actively Promotes Maytag and hhgregg

hhgregg implemented a tiered social media approach for the 2013 Maytag You’re It appliance giveaway. By leveraging Facebook, Twitter, YouTube, and targeted blogger outreach, the sweepstakes achieved more than 45 million impressions and more than 950,000 contest entries.

Entering the contest gave consumers the opportunity to win one of 16 Maytag washer and dryer sets. On Facebook, the company focused on page ads and sponsored posts to generated likes. Promoted tweets and accounts were optimized on Twitter. These two channels led consumers to targeted, humorous YouTube videos to build contest awareness. hhgregg also used owned media, such as printed ads and email blasts, to generate interest. Blogger outreach was another successful tactic. Giveaways on mom blogger sites resulted in nearly 3 million combined impressions.

The campaign provided further proof that the audience for these efforts craves fresh content. Creating the content, and then engaging them in the distribution, increases the likelihood of interaction and helps lower advertising costs. By employing a variety of approaches, including Facebook, Twitter, YouTube, blogs, and traditional owned media, the Maytag You’re It Giveaway was a success for the appliance company and hhgregg.

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Case Study: Samsung

Case Study: Samsung

Super 48K Sweepstakes Results Surpass Key Performance Indicators (KPIs)

Name of Campaign: Super 48K Sweepstakes

Challenge: To promote hhgregg and Samsung through social channels and secure contest entries; timed to coincide with the Super Bowl

Solutions:

  • Organic and promoted posts via social media to drive awareness
  • Mobile game strategy to increase entries and long-term engagement

Results:

  • More than 400,000 entries during the one-month contest
  • More than 22,000 game downloads and 660,000 game plays, beating projections by 150 percent, and 200 percent, respectively

Super 48K Sweepstakes Results Surpass Key Performance Indicators (KPIs)

hhgregg and Samsung Promotion Delivers Outstanding Engagement Numbers

The Super 48K sweepstakes from hhgregg and Samsung – timed to coincide with the Super Bowl – leveraged popular social media channels to reach millions of consumers. Winners received exciting new technology, including TVs and DVD players, worth a combined $48,000.

The campaign applied a mixture of organic and promoted posts through social media to drive engagement and to encourage consumers to enter the contest. More than 400,000 entries were collected during the one-month contest. The number of Facebook fans increased by 2 percent over the daily average, which was 44 percent higher than anticipated.

Mobile game downloads and total plays grew far beyond projections. A total of 8,000 game downloads were projected; by the end of the sweepstakes, that number reached in excess of 22,000. As a result, the number of game plays was considerably higher than expected – the campaign had a goal of 200,000; the final total was more than 660,000.

Besides the importance of Facebook use and opportunities for gamification, the sweepstakes further confirmed the value of consumer engagement. Visual elements in posts and active Twitter chats showed great promise, as did aligning with online influencers to promote campaigns. Adding images to tweets, for example, increased the average engagement rate by 379 percent. The Super 48K sweepstakes was another impressive social media effort from hhgregg.

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Case Study: Frigidaire

Case Study: Frigidaire

hhgregg’s More Frigidaire, More Winning Moments! Sweepstakes Outperforms Expectations

Name of Campaign: More Frigidaire, More Winning Moments! Sweepstakes

Challenge: To build sweepstakes awareness by leveraging social media

Solutions:

  • Organic and paid content across Facebook, Twitter, Pinterest, and blogs
  • Mobile game strategy to increase entries and long-term engagement

Results:

  • More than 300,000 contest entries, an increase of almost 49 percent from previous year
  • Game downloads increased by 63 percent
  • More than 8,000 views of product-related blog posts

hhgregg’s More Frigidaire, More Winning Moments! Sweepstakes Outperforms Expectations

Social Media Efforts Beat Key Performance Indicators (KPIs)

A successful social media, content marketing, and mobile gaming strategy resulted in the More Frigidaire, More Winning Moments! Sweepstakes from hhgregg beating projected engagement numbers. Using a combined effort of paid and organic content across Facebook, Twitter, Pinterest, and the blog, contest entries and social media mentions exceeded the company’s year-over-year outlook.

The More Frigidaire, More Winning Moments! sweepstakes received nearly 300,000 contest entries, an increase of almost 49 percent from the previous year. Though Facebook content performed better than Twitter content in driving clicks to the sweepstakes – Facebook likes increased by nearly 20 percent year-over-year – Twitter was successful in driving positive conversations around hhgregg and the sweepstakes. Downloads of the Frigidaire Smudge-Proof mobile game saw a 63 percent increase from the previous year’s 100 Ways to Organize game. Frigidaire blog posts were also successful, with more than 8,000 page views for product-related posts. The balanced social media strategy employed by hhgregg for the contest improved on efforts from the previous campaign and effectively grew awareness of the Frigidaire brand.

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Case Study: hhgregg

Case Study: hhgregg

hhgregg Xbox Giveaway Leverages Influencers to Maximize Engagement

Name of Campaign: Xbox Giveaway

Challenge: To build sweepstakes awareness by leveraging social media

Solutions:

  • Promoted event through hhgregg Facebook, Twitter, Instagram, YouTube and Google+ accounts
  • Partnered with online gaming community influencers to increase potential reach

Results:

  • More than 2 million social impressions
  • More than 64,000 YouTube video views
  • More than 25,000 clicks to enter the giveaway

Promotion Gains Exposure through Established Social Media Channels

hhgregg’s Xbox One Power Hour giveaway was an online promotion that occurred on December 17, 2013. Once per hour, for twelve hours, the store gave a lucky winner a new Xbox One. To build awareness of the sweepstakes, hhgregg promoted the event through Facebook and Twitter. Besides the efforts on the company pages, the contest also used online influencers to spread the word through their personal Facebook, Twitter, Google+, and Instagram accounts, as well as securing mentions in their YouTube videos.

YouTube videos from Unbox Therapy and Austin Evans – just two of the influencers who took part in the promotion – each garnered more than 25,000 views. These two influencers also spread the word through their Twitter feeds, combined reaching more than 100,000 followers.

Leveraging online influencers resulted in more than 25,000 clicks to the giveaway, more than 64,000 YouTube video views, and more than 2 million social impressions. The sweepstakes was successful in reaching millions of consumers, but perhaps more impressive was the way it capitalized on non-traditional marketing channels to build awareness for hhgregg.

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